As an audio visual (AV) integrator, it’s your job to oversee the installations and management of AV solutions in a way that ensures your client’s have efficient, productive and seamlessly running technologies. 

Most importantly, however, it’s an AV integrator’s job to create experiences that wow your clients. 

Whether you are involved in the design of a specific room or an entire building, AV integrators must implement technological solutions that create superior experiences and environments. This involves technologies such as audio/video, networks, security, shades conferencing and more.  

Lighting is also an important part of that process. Innovation in low voltage lighting is giving people more control over their lighting solutions, and enabling integrators to develop complete experiential solutions for clients. 

The challenge is, when a project requires integration between AV systems and lighting, there’s usually confusion on who is responsible for what pieces and how the systems can be programmed as one solution.. AV integrators start losing control as electricians begin working on the project, and the overall result isn’t as imagined from the outset. 

That’s where low voltage lighting is changing the AV integration space. 

What is low voltage lighting?

Lighting fixtures have traditionally been powered by line voltage infrastructure. This electrical infrastructure is the standard style of electrical wiring found in most buildings, which uses high voltage 120v power delivered through copper wires. 

However, since the innovation of LED lighting fixtures, most lighting units now require significantly less energy to power than that provided by line voltage. That’s why low voltage lighting is now disrupting the industry.

Low voltage lighting infrastructure differs to traditional line voltage as it powers lighting fixtures with nothing more than 12/24/48v.  Using power supplies  placed between the incoming line voltage  and lighting fixtures, low voltage lighting powers lighting fixtures with nothing more than CAT6 network cable.

What are the benefits of low voltage lighting for AV integrators?

Low voltage lighting doesn’t require an electrician in the installation process. This brings a number of benefits for AV integrators, allowing them to become a “low voltage everything” integrator. 

AV integrators now have the opportunity to offer an entire tech solution that transforms spaces, has lifestyle and wellness applications and offers dynamic scene settings, all with the ability to completely control the integration from start to finish. Here are just a few of the top ways that AV integrators will benefit from reselling and integrating low voltage lighting. 

#1 - It offers a new high revenue stream 

By reselling low voltage lighting solutions that are powered by low voltage technology, you’re not just able to create superior environments that benefit your client, you're also able to resell a product that offers your business a brand-new high revenue stream.

Colorbeam, for example, has a wide range of LED lighting fixtures for a diverse range of high-end applications from indoor, outdoor and landscape applications. 

#2 - It allows you to offer an entire tech solution from start to finish

Low voltage lighting is a digital solution. That means low voltage lighting installations allow you to integrate lighting solutions into the entire AV infrastructure that you are pitching to a client. 

Your AV integration company can now become a one-stop-shop, completing entire technology solutions from start to finish.

You can combine low voltage lighting with other AV solutions with one wiring infrastructure and one control system, meaning the entire environment is powered and controlled in a centralized location. As a reseller and integrator, you will quickly become the preferred choice of vendor for all things low voltage. 

#3 - It enables you to diversify and differentiate yourself from the competition

There are lots of AV integrators across North America, which means finding new clients relies on your business standing out from the competition. Through low voltage lighting you can deliver comprehensive experiential solutions that differentiate your AV integration brand. 

Colorbeam’s innovative low voltage lighting system offers an immersive lighting experience, with our GATEway Processor technology having applications in human-centric lighting, flawless and flicker-free dimming and true tunability from 1700k to 6500k. 

With the combination of low voltage lighting and Colorbeam’s innovative technology, you’ll be able to create AV experiences like no other integrator can. 

Want to learn more about how Colorbeam’s innovative low voltage lighting technology and LED fixtures can benefit your AV integration business? Contact us today. Our team of integration and lighting experts would love to answer any questions that you may have.

Read more recent posts from our blog

Press Release

The ProSource LTC: OPEN FOR BUSINESS

    WHAT A CRAZY SIX MONTHS! A year ago we announced the Lighting Technology Certification program and last summer the online Level 1 Certification went live. Hundreds have begun the training and...
Read More
Low Voltage Lighting

What is Low Voltage Lighting and How is it Different to Traditional Lighting?

For years the lighting industry has been the same with very little change or innovation. Traditional line voltage (high voltage 120v/277) has been the infrastructure and wire used to power fixtures....
Read More
Low Voltage Lighting

The Future of Lighting is Driven by Software, Not by Luminaires

Over the past few years, the lighting industry has evolved dramatically. Lighting is no longer just about what the luminaires look like in the ceiling, it’s now about what those  luminaires can do....
Read More
Low Voltage Lighting

How Low Voltage Lighting Can Help Builders Differentiate Themselves

Whether working on high-end residential or commercial projects, builders have typically overlooked the importance of lighting in their projects. In fact, builders in the past tended to have built $10...
Read More
Low Voltage Lighting

Low Voltage Lighting Brings an Estate to Life by the HTA

Quietly nestled high above Los Angeles in the Beverly Hills Post Office enclave, the Summitridge Estate is an expansive property that overlooks the urban jungle below, with panoramic views of the...
Read More
Press Release

ProSource to Feature Colorbeam Lighting in New Lighting Technology and Learning Center

by Doug Weinstein Colorbeam Lighting Products on Display to Include Wide Range of Flexible LED Strips and Interior and Exterior Lighting for Residential and Commercial Spaces SOUTHLAKE, Texas — Jan....
Read More
Commercial Lighting

The Top 5 Commercial Lighting Trends for 2021

Audio visual (AV) integrators use components such as audio, display, computer software and a vast array of other technologies to create complete experiences for end-users.. 
Read More
Low Voltage Lighting

How Does Low Voltage Lighting Work? 

Thomas Edison’s invention of the incandescent electric lightbulb in 1879 was groundbreaking, yet early innovators like Edison would not have comprehended just how far the lighting industry would come...
Read More
Low Voltage Lighting

How Low Voltage Lighting Creates New Revenue Streams for AV Integrators

As an audio visual (AV) integrator, it’s your job to oversee the installations and management of AV solutions in a way that ensures your client’s have efficient, productive and seamlessly running...
Read More
Low Voltage Lighting

SUMMITRIDGE By Douglas Weinstein, TECHNOLOGY DESIGNER magazine

"I learned that on any high-end project their needs to be a technology designer, a lighting consultant, acoustic consultant and engineering consultant at the very beginning of the project. ” TROY...
Read More