LTC Cover Page-1

David W

 

lighing guru

 

WHAT A CRAZY SIX MONTHS! A year ago we announced the Lighting Technology Certification program and last summer the online Level 1 Certification went live. Hundreds have begun the training and over 40 have completed all units and become certified. We hear fantastic reviews from integrators and are seeing entire sales teams go through the LTC at the direction of their leaders. A year ago we thought we would build a traveling demonstration room but this month we wrapped up construction on a permanent showroom in the Dallas Market Center that features a landscape area and a fully built smart space with lighting and controls. Mark Langston, Light Can Help You partner, has poured untold hours into the center to get it up and running, and it looks absolutely stunning. The ProSource Lighting Technology and Education Center will be the home of Level 2 Certification and a great place to train integrator teams, build content to reach trade partners like architects and builders, and even take clients through the experience. Nothing sells lighting like an experience, and ProSource will be able to deliver an incredible experience.

Mark L and Team

Vendor Support
The vendors continue to be incredibly supportive of the effort and are more aware than ever that dealer training is the key to unlocking enormous success in the lighting category.Team pics

Our manufacturer partners have sent their best gear to go on display and put their brightest minds to work helping us figure out how to
make three different control systems talk to each other and how to blend hundreds of DMX channels into a cohesive experience.

The scripts are written and the vendors have mapped out the scenes in the control systems.
It was a race to get it all done, but we have had local support from ProSource dealers such as Davis Tyson, President of DB Media Solutions and vendor partners to make it happen.

The Virtual Content
The virtual content has now been live for over six months and we’re hearing that it is very useful… and that the quizzes are no cakewalk!
Lighting is an incredibly complex industry and profession and that means the learning is taking time, on average 16-24 hours for the training. The online learning portion has gone over so well we have had multiple requests from outside of ProSource to gain access to the training, but we’re keeping it exclusive for our members.

Paul and Tom
Lighting at the Forefront
We’re seeing more and more dealers and manufacturers move lighting to the forefront of their story online, in showrooms and with product. It is not easy to get up to speed in lighting, but it is happening and we’ve seen integrators add seven figures to the bottom line in just a year or two.

location

Now we’re hoping to share what we’ve all learned with other ProSource dealers to help them get into the lighting world. ProSource vendor partners are investing in the channel and that is bringing awesome new CI-exclusive brands and products to help protect dealer margins and sales, so we really have all of the pieces in place for tremendous growth.

location2

When COVID hit there was an initial enormous interest from integrators to take advantage of the downtime and get into lighting, but for many, the downtime was rapidly replaced with extraordinary demand.

That slowed us down in the lighting channel, but that means we’re still leaving a lot of money on the table. It’s not unusual to double or triple the sale of controls with light fixtures, and that can be a great addition to any existing project!

landscape

mike and Mike

americanvantage

last page

First appeared in ProSource Insider Magazine and reprinted by permission.  

Read more recent posts from our blog

CEDIA

COLORBEAM LIGHTING UNVEILS AV RACKMOUNT 1U POWER SUPPLY & 1U DMX DECODER AT CEDIA 2023

Colorbeam Lighting, a leading innovator in advanced lighting solutions, is thrilled to announce its participation at CEDIA 2023, where it will showcase the much-awaited AV rackmount 1U power supply...
Read More
Press Release

C4 & Colorbeam Announce the Colorbeam Native Certified Lighting Driver

Montreal, Canada February 21st, 2023 C4 and Colorbeam Announce the Completion and Release of the Colorbeam Native Certified Lighting Driver
Read More
Press Release

URC AND COLORBEAM LIGHTING COLLABORATE TO ELEVATE SMART HOME CONTROL

By Ron Pence URC AND COLORBEAM LIGHTING COLLABORATE TO ELEVATE SMART HOME CONTROL Industry Leaders Develop Feature Rich Integration Platform Across Automation Technology Harrison, NY December 12,...
Read More
Circadian Lighting

COLORBEAM’S NEW LED CHIPSET DELIVERS COMFORTABLE & HEALTHY LIGHT

Colorbeam Lighting introduces a new line of BI-White and RGBW LED chips. The HEKA LED chips are engineered to be the next advancement in human-centric lighting. This energizing and...
Read More
Press Release

The ProSource LTC: OPEN FOR BUSINESS

WHAT A CRAZY SIX MONTHS! A year ago we announced the Lighting Technology Certification program and last summer the online Level 1 Certification went live. Hundreds have begun the training and over 40...
Read More
Low Voltage Lighting

What is Low Voltage Lighting and How is it Different to Traditional Lighting?

For years the lighting industry has been the same with very little change or innovation. Traditional line voltage (high voltage 120v/277) has been the infrastructure and wire used to power fixtures....
Read More
Low Voltage Lighting

The Future of Lighting is Driven by Software

Over the past few years, the lighting industry has evolved dramatically. Lighting is no longer just about what the luminaires look like in the ceiling, it’s now about what those luminaires can do....
Read More
Low Voltage Lighting

How Low Voltage Lighting Can Help Builders Differentiate Themselves

Whether working on high-end residential or commercial projects, builders have typically overlooked the importance of lighting in their projects. In fact, builders in the past tended to have built $10...
Read More
Low Voltage Lighting

Low Voltage Lighting Brings an Estate to Life by the HTA

Quietly nestled high above Los Angeles in the Beverly Hills Post Office enclave, the Summitridge Estate is an expansive property that overlooks the urban jungle below, with panoramic views of the...
Read More
Press Release

ProSource to Feature Colorbeam Lighting in New Lighting Technology and Learning Center

by Doug Weinstein Colorbeam Lighting Products on Display to Include Wide Range of Flexible LED Strips and Interior and Exterior Lighting for Residential and Commercial Spaces SOUTHLAKE, Texas — Jan....
Read More