Background
The 3 Brewers' story began over 100 years ago in Lille, France when three brewers joined forces to create a brewery that would grow to become one of the most important in the country. In 1985, the descendants of the original founders opened their first neighborhood microbrewery – long before anyone had even heard of a “microbrewery” or “craft beer”. Each of their neighborhood locations truly pays homage to the past – when each village had its own brewer. While their passion for beer remains unchanged, they do embrace change when it elevates the customer experience.
The Challenge
Restaurants in heavily populated suburban areas or major cities face heavy competition, whether they are small or are a well-known restaurant chain. A restaurateur must know how to market his/her business, how to bring in new customers and how to develop a repeat clientele. The vital challenge for a restaurant owner is to determine the most efficient use of space while giving the customer a unique dining experience.
Light affects an individual’s experience as well as his/her mood. Restaurant owners need to select the best possible lighting system to ensure their clients’ well-being, comfort, and contentment.
The challenge lies in the ability to transform space in a way that is appealing to a variety of customer segments and create retention.
The Solution
Colorbeam's RGB color changing recessed fixtures delivered the ability to transform the look and feel of the restaurant/sports bar with a press of a button.
Colorbeam delivered a low voltage lighting system which is user friendly and energy efficient.
In collaboration with the Colorbeam design team, the 3 Brewers Restaurants developed a concept that allowed for multiple zones to be controlled independently to create sectional lighting and mood settings.
Over the course of the last few years, 3 Brewers Restaurant Group has standardized on Colorbeam’s innovative lighting solution for all renovated and new build locations across Eastern Canada. The solution offers dynamic lighting options and features, reliability, and ease of use for our staff."
Mike C., Head of Development
The Result
The 3 Brewers stated that Colorbeam Lighting gave them the ability to completely change the environment of their restaurant at a press of a button. The new lighting solution has enhanced the customer experience and increased customer retention.
Since the implementation of the Colorbeam Lighting solution, the 3 Brewers exceeded their objectives with respect to market share, average customer stay, and developing an expanded customer base. They are now considered the preeminent brand of restaurant/sports bar in the market.
Colorbeam's solution has been at the core of our restaurant branding strategy as we continue to strive to offer our customers a great dining and visual experience.”
Mike C., Head of Development
