Case Study: 3 Brewers Restaurant Group

Background

The 3 Brewers' story began over 100 years ago in Lille, France when three brewers joined forces to create a brewery that would grow to become one of the most important in the country. In 1985, the descendants of the original founders opened their first neighborhood microbrewery – long before anyone had even heard of a “microbrewery” or “craft beer”. Each of their neighborhood locations truly pays homage to the past – when each village had its own brewer. While their passion for beer remains unchanged, they do embrace change when it elevates the customer experience.

 

3-brasseurs

 

The Challenge

Restaurants in heavily populated suburban areas or major cities face heavy competition, whether they are small or are a well-known restaurant chain.  A restaurateur must know how to market his/her business, how to bring in new customers and how to develop a repeat clientele. The vital challenge for a restaurant owner is to determine the most efficient use of space while giving the customer a unique dining experience.

Light affects an individual’s experience as well as his/her mood. Restaurant owners need to select the best possible lighting system to ensure their clients’ well-being, comfort, and contentment. 

The challenge lies in the ability to transform space in a way that is appealing to a variety of customer segments and create retention. 

 

test-image-2


The Solution

Colorbeam's RGB color changing recessed fixtures delivered the ability to transform the look and feel of the restaurant/sports bar with a press of a button.

Colorbeam delivered a low voltage lighting system which is user friendly and energy efficient.

In collaboration with the Colorbeam design team, the 3 Brewers Restaurants developed a concept that allowed for multiple zones to be controlled independently to create sectional lighting and mood settings. 

 

Over the course of the last few years, 3 Brewers Restaurant Group has standardized on Colorbeam’s innovative lighting solution for all renovated and new build locations across Eastern Canada. The solution offers dynamic lighting options and features, reliability, and ease of use for our staff."

Mike C., Head of Development

The Result

The 3 Brewers stated that Colorbeam Lighting gave them the ability to completely change the environment of their restaurant at a press of a button. The new lighting solution has enhanced the customer experience and increased customer retention. 

Since the implementation of the Colorbeam Lighting solution, the 3 Brewers exceeded their objectives with respect to  market share, average customer stay, and developing an expanded customer base. They are now considered the preeminent  brand of restaurant/sports bar in the market. 

 

Colorbeam's solution has been at the core of our restaurant branding strategy as we continue to strive to offer our customers a great dining and visual experience.”

 

Mike C., Head of Development
banner 1

Read More Case Studies

Case Study: Lindsey Residence Project

Project Vision The vision for this project was to deliver the most technologically advanced lighting solution that would meet the customer’s lifestyle requirements and that would be worthy of this...
Read More

Case Study: House of Worship, Action Church

Project Vision  Action Church is the second fastest growing church in the U.S.  In the past years, they have dedicated themselves to enhance their congregants' experience by creating an immersive...
Read More

Case Study: 3 Brewers Restaurant Group

Background The 3 Brewers' story began over 100 years ago in Lille, France when three brewers joined forces to create a brewery that would grow to become one of the most important in the country. In...
Read More

Want to know More?

Ready to discover how Colorbeam can transform your spaces and mood with the right light? Connect with us

Contact Us