Eat The Frog Fitness


Founded by Bryan Clay and Joe Culver, Eat The Frog Fitness is a new fitness training concept born from decades of elite, science-based athletic training and expert knowledge of the fitness industry.

Olympic Decathlon Gold & Silver Medalist Bryan Clay earned the title of “The World’s Greatest Athlete” during the Beijing Olympics in 2008. So, what does a 2 time Olympic Medalist, 3 time World Champion, and 4 time US National Champion do after his athletic career ends? Well true to fashion, Bryan has continued his relentless pursuit of accomplishment, only this time in the entrepreneurial world.

Joe Culver, has spent the past two decades as an executive for several companies, as well as business entrepreneur and founder/CEO of Thrive Community Fitness and TCF Franchising, Inc.

Bryan and Joe have co-founded a new fitness concept with a unique name. Empathizing with societies age-old propensity to put off fitness, Eat The Frog Fitness was inspired by Mark Twain’s famous quote: “Eat a live frog first thing every morning and nothing worse will happen to you the rest of the day.” - Mark Twain


The Challenges

Eat The Frog Fitness - led by Mike Lauer, Senior Vice President of Operations had the challenge of integrating a lighting solution including the fixtures with their studios' AV programming system.

CCS Projects - Dana Halsey, Account Executive's initial concern was the lead time to deliver Colorbeam Lighting products for the Eat The Frog Fitness project and, the integration of those lighting products in the existing AV system.

Another challenge that CCS faced was trying to automate Colorbeam lighting with the workout program that Eat The Frog Fitness designed. The purpose of this integration is to have the colors in the fitness rooms, change in accordance to what’s happening in the workout.

The Solution

"Colorbeam lighting has allowed us to scale up Eat The Frog Fitness's business model,  thanks to the versatility of their products and the capacity to integrate with our AV system that is in place in our fitness rooms" Mike Lauer - Eat The Frog Fitness.

Colorbeam's RGB color changing recessed fixtures delivered the ability to sync workouts with the lighting installations in Eat The Frog Fitness' 21 fitness rooms.


“Colorbeam is leading the industry in high-quality lighting technology. Mike Teolis, the president of Colorbeam, truly raises the bar for business culture and customer service.  The entire team of Colorbeam in all departments, share the same passion and integrity. We look forward to continuing our partnership for many years to come and benefiting from the incredibly innovative technology and support of this company."

                                                Mike Lauer, Senior Vice President Operations at Eat The Frog Fitness®

“Colorbeam has been a great partner to work with. The product has been well received not just by the designers who installed it, but by the people using the space because of the wide range of colors and ease to use has just helped create such a strong environmental change that encourages clients to come back.” 

Dana Halsey, Account Executive at CCS Presentation Systems


The Result

Colorbeam Lighting presented Eat The Frog's high-end training studios, with a reliable, color changing and state-of-the art lighting solution that was fully integrated with the studio's AV system. The typical deployment consists of 24 9W RGB luminaires with its associated power supplies and DMX decoders. The solution is controlled by Colorbeam's patented DMX GATEway processor.

Colorbeam's lighting solutions, have created an enticing and experiential workout that has its members coming back to experience a new and fun training workout! 

So far, Eat The Frog Fitness has implemented the Colorbeam solution in 21 locations and expects the brand to grow exponentially in the next few years.


Read More Case Studies

Baldwinsville Residence

Background A homeowner in Baldwinsville, NY, was searching for a lighting solution that would solve his lighting needs for his new home. He was intrigued by Colorbeam's low voltage RGBW lighting and...
Read More

New Homeowners: Giulia and Massimo

Background After some house hunting, Giulia and her partner Massimo bought their first property an hour away from Montreal, Canada in 2020. They found a new construction project, which gave them the...
Read More

Eat The Frog Fitness

Background Founded by Bryan Clay and Joe Culver, Eat The Frog Fitness is a new fitness training concept born from decades of elite, science-based athletic training and expert knowledge of the fitness...
Read More

Lindsey Residence Project

Project Vision The vision for this project was to deliver the most technologically advanced lighting solution that would meet the customer’s lifestyle requirements and that would be worthy of this...
Read More

House of Worship, Action Church

Project Vision Action Church is the second fastest growing church in the U.S. In the past years, they have dedicated themselves to enhance their congregants' experience by creating an immersive...
Read More

3 Brewers Restaurant Group

Background The 3 Brewers' story began over 100 years ago in Lille, France when three brewers joined forces to create a brewery that would grow to become one of the most important in the country. In...
Read More

Want to know More?

Ready to discover how Colorbeam can transform your spaces and mood with the right light? Connect with us

Contact Us